Cuz yeah, that's what LB needs. ANOTHER place to eat.

I doubt it will be just ANOTHER place to eat considering his success in the past with Zamboni's and what it has become since he sold the business. He brings a lot more personality and feeling of community than our other options currently. It's more than just slicing meat. He has a real relationship with the people he serves, AND he's an actual Long Beach person looking to employ locals!

10 am seems late for breakfast. I get hungry earlier and need food.

we actually do need more delis in Long Beach. I hope he does it high end. The food at Zamboni's is good but the service is so deplorably slow that I can't step foot in there

@B bearstein - the article says it will open at 6 a.m

I was referring to ave cafe. Who serves breakfast at 10 am.

The previous owners put so much work into this place only to give up after a few weeks.

a neighbor's step-sister makes $83 every hour on the internet. She has been out of work for 8 months but last month her check was $21561 just working on the internet for a few hours. Go to this web site and read more MakeCash9.[com]

Joe started over at Tamborino s in Cederhurst, before opening Zambonies. When he opened the deli it was in the middle of two vacant lots, no draw to get people to come . I have no doubt he will make a success of his new venture, best of luck !

Good luck Joe! He ran a tight ship over there I am sure he will do it again. Funny cause I saw opens at 10am too!

Another take-out joint on Park Ave. Doesn't anybody in Long Beach cook anymore??
So what if Joe B is the best deli owner in town. The only thing that will happen is that a few other eateries will go down the toilet. Good luck to Joe and his many competitors.

We ate dinner at the Avenue Cafe a few Saturdays ago. It was good and has an attractive atmosphere. But judging by the sparse crowd over there, that place may not last much longer. So it makes sense to open even another food joint nearby.

Going to try again... Well it's worth saying twice:

Joe Brand was a great coach and recreation director. He will once again run a great deli. It's all about nurturing. Good coaching. good recreation, good food. As a coach Joe helped our younger son Jack Mulvaney become not only a terrific hockey player but a fine young man. WIth our younger son Dan, who has autism, he presumed competence in a way that should be considered legendary in Long Beach.

Once again, I'm baffled by the actions of the Long Beach government. How could they let go of someone like Joe Brand, hard working, efficient and effective and a pleasure to work with. This is a loss for the City of Long Beach. I hope his new business venture is a huge success but I am disappointed that the new administration is continuing the "business as usual" way of running our City. The residents of Long Beach deserve better.

Way to go Joe! You were wasting your time and talents with the City.

And you're not even asking the new "Office of Economic Development" to foot the bill.

You're my hero! Let me buy your first sandwich!

They got better, Diane. Bobby Piazza knows more about how to make Long Beach work than anyone. He's a class act. Bob Piazza's previous record working for the Dems and the Republicans speaks for itself. Even Charles Theofan praised to his abilities as an assistant city manager. Watch his smoke as he makes the Rec a better place for the people of Long Beach.
And watch Joe Brand's smoke once he's open for business. He saw the void left open by the Avenue Cafe when they gave up the early breakfasts. He's a pro and will create a better mousetrap.
Both men are in their natural habitats. They don't need luck to succeed.

Good Luck Joe!!! Joe had every right to sit home and collect unemployment but chose to, not only jump right back in, but he is doing it where the residents of Long Beach will benefit. I, for one, will be happy to patronize his establishment.

Since Joe took over at the rec it has been run better than it ever has all the programs are well supervised. He did a great job there. I will support his American owned and operated deli

I could definitely use a good deli for a quick bit on the train in and Zamboni's never failed me with their heros. This move is good for me. Politics = stomach ache. Hopefully our hockey team will keep its great momentum going now fueled with better food!

Oy Vey, a deli? Like we need another one in town?

If the deli ain't run to kosher standards acceptable to Chabad Lubavitch, it ain't worth going to, so sayeth Rebbe Menachem M. Schneerson the Messiah!

What about Schnirman the Messiah? He gave it his blessing.

Dont think its ridiculous, but one day soon all delis in NY will be required to be certified Halal.
Sharia Law will take precedent over State Law. Its happening in Western Europe now.

I have a request, Mr Brand... Please offer a comprehensive salad bar. Hard to find a good salad in the East End.
Best of luck...

I can't wait to be a customer in your new deli and give back to you for you dedication to the rec and all our local charities. Thank you for still believing in our community when our gov't has failed you in so many ways.

I'm baffled by the people complaining about "another deli" - we have very few delis on the east end

I didn't know that the middle of town is considered "The East End".
I thought the "East End" is closer to Lido.
Isn't the sectiion by the train station and City Hall "Downtown" or Midtown"?
Live and loyn.

With all you guys waiting outside the door for Joe's Deli to open, it sounds like nobody will be buying fresh salads, sub sandwiches, soups, or cold cuts from Waldbaum's anymore.
Oh well. Another nail goes into their coffin.

your almost right its considered central part of town

Im no cunning linguist regarding Long Beach jargon. I've only lived here now for all of 13 months.
But it seems to me that people who live on The West End refer to the rest of Long Beach as The East End.
But people like myself, who live near the center of town....Edwards Blvd, dont refer to it as The East End.
My gal, who's lived here for a dozen years, refers to this as The East Side or Near the Center of Town.
The deli will be located more in The Middle East rather than The East End.

I just wish that he would have fixed up the Ballybannon, and still have hopes that someone can save it from what its become.

Joe is a stand up guy-he is a hard worker & did a lot for Long Beach.
He & his family deserve NOTHING but the best!

well said debbie and good luck with your new seaside celebration location!!

Best of luck joe

Friends and family?

Ya gotta be the ultimate, cockeyed optimist to open a new restaurant or food store in this town.
Living here for over the past 13 months I can count at least 13 eatries that have closed down since Jan. 2011. And that's only counting the "East End". Or as I call it, "Downtown" Long Beach.
Is it the economy?
LIPA?
City real estate taxes?
Politics/variances?
Rents?
Oversaturation?
Poor management skills?
Incompetent or dishonest employees?
Quarreling partners?
Parking and traffic?
Lousy food and service with negative reviews?
What is it?
A funeral parlor stands a better shot here than a new eatery.

Lloyd you have alot to say for a kook who has only been in lb for a year. You are a real I.K.E. (I Know Everything),you chime in on every subject on the patch, and most of the time its negative, bro if you dont like it here beat it, there are enough a-holes here already. as for joe brand he is a 3rd generation local and a good guy he doesnt need your money so stay out of his deli,go have a salad at waldbaums...hahaha

Wrong, Wombat. I love it in L.B. and not negative at all. Just made a suggestion like others here that Long Beach is overloaded with restaurants and food places and needs a little more diversification.
Joe B. may be the best guy in town, but I wish he would open up a Dollar Tree instead.

joe does good deli cant wait .

3rd generation local + deli = raise red flag

Joe Brand is a good man and a hard worker. I think its great that Joe is opening a deli in the center of the city. I have no doubt it will be a great success. The only other acceptable delicatessens in the city are Lido Kosher and Lindell -- one east and one west. Another in the middle of city is just what we need.

Bill. You have me LMAO here.
A bunch of "yentas" in a dog park? Maybe they're just "schmoozing" about some Patch posters they met on-line.
Hey! Dogs need some exercise too.
And I've been pushing for a new Petco in town, where we can buy designer sweaters for our Yorkies that we brazenly strut around on the boardwslk.

Well said west end, in my opinion if you want to say so much here you have to have spent some time here. As far as joes new deli, I am sure it will be just as successful as his old deli. Support the people in long beach who have roots in long beach. To bad he had to be forced out of his job which he did well

Bill....No dig iver gere. They're forbidden in this anti-canine co-op I'm now residing. But we do have a cat and a Petco or Pets Supply Plus here in L.B would be great.
And I wish Joe B well. We'll check out his heros and salads as soon as he opens.

Should be....
No dog over here.
Too tired to type on this tiny touchpad.

This guy Lloyd knows nothing . Get a life stay off the computer 24/7

This thread's a little confusing. There seems to be a few comments about the hours of the restaurant down the block, not about this new deli. Also, the article specifically says this is a take-out deli. For years there was a produce store/deli on the corner at Edwards that did great business, especially with the mobs pouring off the trains in the summer. This one across from the station should do good "morning rush" business, too. Anyway, I think a deli on that block is a good choice. It could even help the Craft & Variety store next door, as well as locals like Tilben, by generating more foot traffic.

I guess you have connections to get off-street parking waived. Synergy won't be happy. They've been trying for a year to expand. Guess they're not 3rd gen's.

For those of youse who say that Joe has no competition in the center of town....I say bologna/baloney!!
Tonight my gal and I ate in a place at 18 E Park that looked like a deli, smelled like a deli, and tasted like a deli. So I guess it IS a deli, and it is called Pantano's.
It has counter service for both take out and for ordering, with tables and seating for about 24 customers.
The variety of hot and cold sandwiches, paninis, soups, and salads are quite extensive and the prices are very reasonable.
Our food order turned out to be ready quickly and it was an excellent meal for us. They even have a giant screen TV to watch while we sat there.
We'll be going back there soon. At those prices and quality it hardly pays to cook.
Good luck to Joe Brand, opening up just one block away.

A lot of people on the street are saying that Joe's salami is enormous

Lioyd- Time for you to give up on this. Since your experience here is just as a summer tourist, I don't know why you're so down on this deli before it even opens. Glad you liked Pantano's, but it is part of a small chain on Long Island. The original article noted that the new deli will be a take-out place. So, you continue to make these off-base comparisons. As for what a deli is, Pantano's describes their stores as "restaurants." Your catchy "...why cook?" is printed right on the Pantano's menu. BTW, Pantano's location in Long Beach is pretty new. So I hope you're wrong in your previous comment, "A funeral parlor stands a better shot here than a new eatery."

Hey Rob!
I would describe Pantano's as more of a take out place and deli than a restaurant. You can eat there, but its more suitable for a a quick lunch than a romantic Saturday evening dinner.
And from the sparse crowd there and at many of the other neighboring eateries,I just cant see how this town can support another food joint in that vicinity....which is overloaded already.
And Rob...dont tell my gal that I'm just a "summer tourist". I dont want her to throw me and my cat out on the street after14 beautiful months together here.

pantano's will be gone in a year

Not because of quality, but because of oversaturation.
Why do you think theres so much turnover in that area?
Mulberry Street is gone, and if you go to Trip Advisor.com, it got 5 Star rave reviews.
Makes ya wonder.

We're at The Dunes Deli now to.pick up a few soft drinks for yhe day. There are two signs up....Store For Rent and Building For Sale at their resfaurant next door.
That place changes hands continually, and they have ZERO compeetition out there.

Why are their taxes so high in Lido?
Marvel Ice Cream seems to be doing fine in a very seasonal business.
My gal, who went into the deli to buy the diet iced tea, thinks that their big problem is very limited parking. I stayed out in the car so I could keep posting here. I didnt notice the parking problem. Was too concerned about whether the Loop Pkwy drawbridge was up or down.

Anybody excited about opening a quality Chinese buffet restaurant on Park Ave?
I know I would be there every night.

Congrats to Joe, his sons and the rest of the Long Beach High School hockey team for winning the State Championship yesterday! You'd think this would be front and center on today's Patch headlines.

good shout bill! was at the game saturday night and heard they played fantastic both yesterday morning and evening!