The Long Beach boardwalk was filled with festive lights Monday with the launch of a new promotional initiative, “Boardwalk Lights.”
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The illuminations appear in the shapes of Christmas trees, menorahs, surfboards, seagulls and other seasonal and nautical themes and are attached to light posts that line the boardwalk from Magnolia to Long Beach boulevards. The lights will be on display from 5 to 9 p.m. every evening until mid-January.
Boardwalk Lights is part of a six-week long initiative to continue the City of Long Beach’s efforts to attract visitors after Hurricane Sandy battered the beachtown in October 2012. The project was made possible through the city’s partnership with
a marketing agency, Creative Advertising Concepts, and several sponsors, including the Allegria Hotel, Bethpage Federal Credit Union, Bridal Reflections, Capital One Bank, Citibank, Gino’s of Long Beach, National Grid, Pam Air and Planet Payment and South Nassau Communities Hospital.In June the city launched an advertising campaign to attract visitors to storm-damaged Long Beach that featured a new website, as well as television, radio, print and billboard ads, including commercials featuring hometown celebrity Billy Crystal. The city touts Boardwalk Lights as a wintertime extension of this ongoing effort.