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Bob's Natural Foods Reopens After Renovations

One of the oldest businesses on Park Avenue has a new look.


Bob Binder was unusually busy in February, working 19-hour days throughout the month at his store, Bob’s Natural Foods. But instead of selling protein powders or preparing healthy dishes for his loyal customers, he closed his doors and picked up a paint brush and helped renovate his longtime Long Beach businesses.

The store reopened last month after Binder hired Kiwi Builders and Murdy Electric to install new lighting, ceilings, and a heating system, as well as to remove old sheet rock to expose much of the store's original brick walls inside.

“The store is more open and much more inviting now,” Binder said. “Everything was old; it felt less clean and now everything is sparkling.”

Binder opened his natural food store in on West Beech Street on July 7, 1975, a day he notes in his menu as his “personal Independence Day.” Ever since he moved the store to its current location, at 104 W. Park St. in 1978, he said his business has done much better, partly due to the demand for natural food stores and the eventual improvements to the community. 

“This is the oldest family owned natural food store in Long Island and one of the oldest businesses on Park Avenue,” Binder said. “Long beach has changed a lot in 40 years. Houses that were $10,000 are now $300,000, but the whole town has improved.”

While part of the allure is his family-business mentality, many people come for the fresh food and healthy alternatives his store provides. Not only a natural food grocery store, Bob’s also offers up a wide array of sandwiches, wraps, salads and smoothies, a favorite of his regular customers.

“We don’t use any ice, we don’t use any syrups; all we use is just whole juice and frozen fruit,” he said. “The biggest thing is to have food with a lot of antioxidants and you get that in the smoothies because of the berries, greens and fresh organic vegetable juices.”

Jeremy Taubman, a Long Beach resident, has patronized Bob’s Natural Foods three or four times a week for the last three years and calls the store simply the “best place in town.”

“It’s local, organic, cheaper, better quality, it looks nice and my best friends work here,” Taubman added. “You can spend like six bucks and have the best meal of the day.”

Lloyd April 21, 2012 at 01:21 PM
Romney will defeat Obama. Socialusm doesnt work and more and more Americans are waking up to that fact. Obama and his leftist policies are out of step with the rest of the country and. killing our economy. Entitlements and cradle to grave government are proven failures. Wake up.
Eddie April 21, 2012 at 02:23 PM
I'm with you on that Lloyd. Unfortunately the other choice we are being given isn't much better. Our country's in bad shape, and while most of us are in better sorts than many Americans, many one paycheck away from homelessness. We all remember that Franklin said "Those who would give up Essential Liberty to purchase a little Temporary Safety, deserve neither Liberty nor Safety." Most of Obama's votes are from those who welcome communism in exchange for a bologna sandwich.
Tideline April 21, 2012 at 02:56 PM
Counting down the days until we get Obama out of office. Look for Romney to win by single digits, in a tight race.
Lloyd April 22, 2012 at 05:01 PM
Excellent post, Tideline. We have to wake up our neighbors here on the Island to see how Obama is hurting this country and them in so many ways. We have to get him out of office and back to the pews in Rev. Wright's church and to the streets plotting unrest with Bernadette Dorn and Bill Ayers. Mitt Romney can set this country back on a positive course and restore its leadership in the world.
Bob Binder a.k.a. "Vitaman" April 23, 2012 at 02:34 AM
I just installed state of the art LED lighting in the store, reducing my electrical usage over 60%....and brighter! Stop by to see what the future will look like.

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