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Supermarket Reopens Under New Name

Key Food replaces Associated in East End.

Key Food has replaced the former Associated at 663 E. Park Avenue in Long Beach. (Credit: Joseph Kellard)
Key Food has replaced the former Associated at 663 E. Park Avenue in Long Beach. (Credit: Joseph Kellard)

A Long Beach supermarket’s name has changed but ownership and some departments will remain the same.

Long Beach Patch on Facebook.

Key Food opened its doors earlier this month at the former Associated store at 663 E. Park Ave. in the East End. The Brooklyn-based Almonte’s Food Dynasty owns both the Key Food and Associated stores.

“There are still the same owners and people running the store, me, Anabella and Jose,” said the Long Beach store’s co-owner Omar Rodriguez.

The supermarket held a soft opening Feb. 8 and a grand opening a week later. It has kept the same deli, produce and meat departments, but as a Key Food supermarket the store will provide better variety and pricing, Rodriguez said.  

“Key Food offers a much more aggressive sales program than what Associated could offer,” he said about the reason for the switch.  

Although the building sustained damages during Hurricane Sandy, mainly the roof that has since been replaced, a switch from Associated to Key Food was in the works prior to the storm, Rodriguez noted.  

Another Key Food is expected to open at the former C-Town supermarket in the West End, at 1060 W. Beech St., but that store would have a different owner.

Last year, Long Beach native Ben Levine opened a Key Food Fresh in Rockville Centre, an organic-oriented supermarket at the former Waldbaum’s on Ocean Avenue.  

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Trying to Make Sense March 04, 2013 at 08:14 AM
Semantics of the word illiterate? The word illiterate has a meaning. Big boys? Brendan declares himself a big boy? Anyone who reads many of your posts are impressed by what an angry little insignificant little man you are... it's what makes your posting memorable. Deal in a realm? The realm of Brendan. So now I've been "hoisted on my own petard" for mispelling petard in the realm of Brendan. And yes, I am unequipped for dealing in your realm Brendan. That is the point. Now reread Logic's posts. Think about the reflective response of Mr. Dunes. Equipt yourself.
Brendan March 04, 2013 at 08:36 AM
Nice job on acknowledging your own hypocrisy and moving on, I am impressed.
Trying to Make Sense March 04, 2013 at 08:55 AM
Nice job of pointing out my continuing hypocrisy. I'm impressed.
1_Good_Guy March 04, 2013 at 01:24 PM
If you all need to see something impressive,let me unzip my pants and wip it out fer yas.

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