'I Love NY' Commercial Filmed In Long Beach

City featured among other Hurricane Sandy-impacted communities.

Cliff Skudin, co-owner of Skudin Surf, is the center of attention during a shoot for an "I Love NY" commercial at Long Beach Boulevard beach Friday. (Credit: Joseph Kellard)
Cliff Skudin, co-owner of Skudin Surf, is the center of attention during a shoot for an "I Love NY" commercial at Long Beach Boulevard beach Friday. (Credit: Joseph Kellard)
New York loves Long Beach.

The state Department of Economic Development shot a commercial in Long Beach for its "I Love New York" campaign Friday afternoon.

The film crew shot at Long Beach Boulevard beach with Cliff Skudin, co-owner of the Skudin Surf, a camp for people six to 60, during the 2 p.m. hour.

"We're ready to make your New York vacation perfect," Skudin said during the first segment of shooting.

During filming students from the summer camp, ages 6 to 12, were used as background in the shoot, running back and forth holding surf boards.

"This summer New York State is back and open for business," said Skudin during the second take.

The film crew has shot at various Hurricane Sandy-impacted locations around the state, including Coney Island and the North Fork on Long Island.

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Hamburger April 29, 2013 at 05:14 PM
don't replenish the beach because of potential for spinal cord injuries! Laughable.
paul.d.spellman April 29, 2013 at 06:05 PM
Laughable? We have many reasons to be thankful to the surfers for working so hard to defeat the 2006 proposal. It was not only the beach replenishment but also the fact that the grains of sand would have been larger the current sand on the beach and this would have created the potential for catastrophic avalanche conditions. Had these different size particles started to slide in opposite ways and slid into the ocean the resulting tsunami would have devastated the Jersey shore and depending on the angle of the movement the coast of France could have been decimated.
Longbeacher April 29, 2013 at 06:37 PM
PAUL,there is $30 ,000 cash missing from the beach cash booth ,im sure the admin is not putting it out there ,but a detecive in LB said it so i asume its true ,go check it out .u will see its the truth ,the 500 thousand i was talking about is the differance between the 4 million it takes to run the beach and the 3.5 million they took in last year ,as to the parking lot if they did RENT it ,thats more proof to the back room politics of the city ,because it should have gone out to BID ....TSUNAMI ? WTH ARE U TALKING ABOUT your post usually make sence
Castles Made of Sand April 29, 2013 at 07:07 PM
Some of these comments are terrific. My favorite is "visionary leaders". You guys have set the bar quite low. And richie, I said nothing about flood waters and you start talking about a 10 foot wall. We lost a 44 million dollar boardwalk. People on the south side of island had car slammed into each other, garage door blown open, streets filled with sand, etc. The Army Corp project that Jeff Kupferman and yes, his surfer buddies, were responsible for stopping that 90 million dollar project that the government was going to pay for. As for his son Billy, he's helped out a few select businesses that on Irish day alone can probably pay their taxes for year and money that they spent on repairs. Seriously, let me hear a dollar figure raised for any one of those places. Take a good look at the city budget. 1.5 million for lifeguards, 2.5 million in beach maintenance. And it goes up from there. If you think surf camp kids make dent in that bill, you're crazy. They don't even come close to covering the the salary, pension, and lifelong health care benefits of a single extra sanitation worker who is hired to clean up after our "visitors". You guys have no clue on the finances of this city. Do you really think food trucks will increase beach pass sales? Even if 10,000 more people come to the beach to get a Swingbelly rib off a truck, AND buy a beach pass, that's $120, 000. Chump change. I'll tell you what it is though, people occupying space on the boardwalk, the beach, littering, get rescued, creating a need for more staffing. So tell me, are the surf camps and food trucks paying for all this. NO. We are. And out quality of life spirals downward.
paul.d.spellman April 29, 2013 at 08:27 PM
CMOS, Do you have any idea how much the surf camps pay in fees for the exclusive use of their beaches?
Castles Made of Sand April 29, 2013 at 10:08 PM
No Paul, I don't. I bet of a lot of people would like to know other than myself. So please enlighten us. How much do they pay in fees? How much did they pay for the construction of their storage facility and rent there of? How many students do they service so we can determine just how much in beach pass revenue they generate? Round it to the nearest thousand. If it IS so much money, who knows, maybe I'll even start to worship them too.
R.I.P Common Sense April 29, 2013 at 10:34 PM
Castle, So I guess what you're saying is the 100's of kids just having fun and learning something healthy at these surf camps instead of sitting behind a TV playing video games is a bad thing? I ask you also, have you ever spent a weekend snow skiing?
Castles Made of Sand April 29, 2013 at 11:33 PM
Ok Richie, educate me on the skiing weekend destination. HOWEVER, have your facts together on such things as 1. What percentage of the tax base is paid by businesses vs homeowners (including the mountain resort). 2. Does the resort use it's own property, parking, etc? or is pubic property? Does it provide it's own Security? It's own rescue team and aid station? Or are these publicly funded? 3. Is there infrastructure in place to handle a great number of visitors? 4. Are additional taxes collected, as is the case in VT, for such things as prepared meals and lodging taxes? 5. And while we're on the subject of lodging, does this area in question have rental units that support large influxes of people in season? I figure everyone on here answers questions with questions, so why shouldn't I. Well, go ahead and school me.
Castles Made of Sand April 29, 2013 at 11:44 PM
Oh, and Richie, I never said anything about video games, television, bad habits, surfing or sitting down. Try to stay focused. This stuff isn't as complicated as you make it.
paul.d.spellman April 30, 2013 at 07:36 AM
CMOS, So you have no idea what exorbitant fees these local companies pay for exclusive access to their beach, yet you come on here and start posting allegations and innuendo. Why don't you do some research and you will find out just how well the city and its taxpayers are compensated for allowing these surf camps exclusive access to their beaches. And also do not forget the many philanthropic endeavors each of the camps undertakes each year.
Longbeacher April 30, 2013 at 08:09 AM
ill tell you ,its 5 grand ,but there permit is up for bid this year ,ahh no one knows about it ,don't start compareing what s going on to something else ,we are talking about FEE and money ,if u guys want to compare ,houses pay apx 6-8 thousand property tax (not school) and everytime we loss a 6 grand we lose a house off the tax roll ,so don't make like every penny does not count it does ,Paul u are on patch a lot but on this one you dont have a clue ,What about the parking bid ?
paul.d.spellman April 30, 2013 at 08:20 AM
LBer, 5 grand? Ha! These surf schools would be ecstatic if it was that low. Up for bid? How have the surf schools already taken deposits for this year's classes? Perhaps it is you who we already know is unable to properly use punctuation also does not have a clue.
Castles Made of Sand April 30, 2013 at 08:50 AM
Paul, when I said "I don't" to the same question you asked me earlier about what they pay, I sort of meant "I don't". By your suggesting that the fees are "exorbitant", it appears that you do know, OR you just can't help not answering questions. As far as I can tell, no business other than these surf camps gets exclusive rights to the beach. Is their fee considerably higher than other businesses in town? it should be. Is surfing better for you than say yoga, cross fit, etc so they get special priority? They occupy more public space and utilize more taxpayer funded operations. The whole point of this discussion started with a belief that we don't need to attract more and more visitors and afford them more amenities at great cost to the year round resident residents while not having our own quality of life raised in direct proportion to the quality for visitors. If you take pleasure in a super crowded line-up knowing that kids are not playing video games, then hang out with Richie, If you want to eat a burger from the food truck arm of a local restaurant instead of sitting down with locals, then enjoy yourself. I would rather have people getting in my way on the boardwalk knowing they were on a local cycle then some Miami based Decobike. All I'm saying is that it's OK not to be so defensive of business as it is the homeowner that picks up the vast majority of the operating costs of Long Beach.
paul.d.spellman April 30, 2013 at 09:03 AM
CMOS, you make some good points about the crowds but we are not going to stop them from coming. Our best recourse is to embrace them and generate as much revenue as possible. The surf camps and surf groups are run by highly influential people. These people along with our city leaders know what is best for the city and to improve the business climate. Next time you are in a store on Park Ave ask them how much added business they get from the surf camps. You will surprised at the response. As to the Decobike, the city requested RFP for vendors and Decobike was chosen, and as I recall there is a local connection to that contract as well.
paul.d.spellman April 30, 2013 at 09:06 AM
And CMOS, Do you know how to view the earlier comments on this thread, the one where you redefined the Project pay it Forward was priceless and I may want to use it in the future. (of course with attribution)
R.I.P Common Sense April 30, 2013 at 10:19 AM
CMOS I feel your castle is starting to go out with the tide. Keep it together my boy. My point was when you visit the ski mountains do you patronize the local restaurants, bars, shops and spend your money or do you avoid these destinations altogether because you don't want to disrupt the locals quality of life?
R.I.P Common Sense April 30, 2013 at 10:20 AM
PS I love the crowds It makes be proud to live here.
paul.d.spellman April 30, 2013 at 10:40 AM
Richie, I think you have a bad analogy there. Most times when you go skiing it is an overnight trip so of course you will be spending money at the stores and restaurants. An overwhelming percent of people who come to enjoy our beach only stay for the day and go home after the beach. Yes some people do stop for a bite to eat or to get boozed up in the west end, but the majority will opt to go home rather than drive from the beach to Park Ave or Beech and have to look for spots all over again.
Hamburger April 30, 2013 at 11:26 AM
Tsunami alert!
paul.d.spellman April 30, 2013 at 11:52 AM
AEA, It all fun and games until someone gets sent to south shore hospital with a distended big toe due to the irregular sized grains of sand. Will you be laughing then?
Hamburger April 30, 2013 at 12:55 PM
Longbeacher April 30, 2013 at 09:18 PM
ok Pauk HOW MUCH ? TELL ME .u know it all ,so i dont use spell check ,u prove me right when u change the subject ,u know nothing ,5 grand ,that the permitt ,check it out and stop with your know nothing statements ,and what was the rent they paid in a back room ,because it was not put to bid ,oh attack my spellling great point ,
Castles Made of Sand April 30, 2013 at 10:48 PM
Richie, Richie, Richie. You don't have a grasp of this at all. Take the LB 2012 budget as a point of reference. Expenditures - Lifeguards $1,221,990. Beach Maintenance $1,553,479. We're not even counting other salaries, insurance, pensions, equipment, etc. That's $2,775,469 of taxpayer money. You don't have that in your mountain resort model. Beach Pass revenue $2,916,000. Now don't say we just made $140,000 Because that's gobbled up immediately many times over to run the beach. In answer to your question, yes I would frequent local restaurants in a ski town, but you’re comparing apples to oranges
R.I.P Common Sense April 30, 2013 at 11:09 PM
Castle Castle Castle Your talking numbers I'm talking people. There's your apple and oranges. And as far as your numbers are concerned why knock the Skudin camp if the whole system is broken. At least they are doing something positive.
Castles Made of Sand May 01, 2013 at 07:57 AM
Richie Richie. Now I feel like a bloodied Charlton Heston in Soylent Green being carried away on a stretcher but only this time I'm yelling "Taxpayers is made from people, you've GOT to tell Richie, TAXPAYER IS PEOPLE!!!"
Trying to Make Sense May 01, 2013 at 08:24 AM
Castle, tour de force, RESPECT. Just one thing, no adhominem. No one, no one had nefarious intentions in defeating the Army Corps plan. They either lacked the humility to respect highly educated professionals or were utterly incapable of fathoming the destruction that ended up coming our way. That many of the players who worked against the plan are engaged in good work is good. Otherwise, your analysis is spot on and I thank you.
R.I.P Common Sense May 01, 2013 at 10:49 PM
Sir Castles A bigger fool is one who argues with a fool. Thanks for the debate
Longbeacher May 11, 2013 at 11:39 PM
OK HERE IS ,THE FACT PAUL spellman (fake name ) get it spell man ... any way , $2500 fee, FACT FACT FACT ..CHECK IT MR KNOW NOTHING BUT ARGUE ANYWAY .THE SURFING PERMIT WAS RENEWED 1 YEAR $ 2500 DOLLARS ..1/2 THE FEE OF 5000 BECAUSE THEY SUFFERED A LOSS ,THE CITY DECIDED TO GIVE THEM AN EXTINISION OF 1 YEAR ... so check it out .there was a bid of 100 thousand ,yea TRUTH so see the real facts before you respond
paul.d.spellman May 12, 2013 at 06:44 AM
LBer, Yes we should all be proud of our city council for seeing the financial difficulties this great company faced and then realizing that the residents of this city needed to step up and renew the contract at this reduced, but still incredibly high, price. You sound like one of those people at the meeting the other night, after all these people have done, out of their own generosity, for the residents of city in the aftermath of the storm for anyone to bash what these people have done and what the city council courageously did for these and tried to do for the surfing community in general, they should all be ashamed for knocking these people.
paul.d.spellman May 12, 2013 at 06:49 AM
OH, and try to make the meeting on the 21st to see once again who holds the power in this town. Those that spend their time helping the city to recover or those that attempted to stand in opposition to the surfers plan for their beaches. We will see who prevails,those that do things for the benefit of the city or those that could benefit from the added walk to the beach next on the next block.


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