Ooh La La donates clothes to hurricane victims in Long Beach.
Long Beach residents huddled around mounds and racks of clothes
under a pink tent on a sidewalk at the 100 block of East Park Avenue on Sunday
morning. Ooh La La
, a women’s boutique, held a
donation dubbed “Pink Mission Tent.”
The two-hour event featured all new
merchandise that the boutique and participating vendors donated, as well as
used items that were given by employees and customers for anyone impacted by
Hurricane Sandy. People were allowed to walk away with up to three pieces of
new merchandise and an unlimited number of the slightly worn clothes and
“Most people took practical pieces: shoes, boots,
sweaters and scarves,” owner Jenny Montiglio said about the people who showed
up, some of whom lost everything in the storm.
Ooh La La has five locations — Long Beach, Huntington, Sayville,
Babylon and Fire Island — and only the latter store was hit hard with flooding.
The rest, including the shop in the city at 134 E. Park Ave., sustained minor damage.
“That’s kind of why we wanted to do something, because we weren’t
that impacted,” said Montiglio.
She used social media and an email blast to get the word out about
the event to her customers. In all, she and her employees donated some $5,000
of new and used merchandise.
There response was great and people were thanking them throughout
the morning, Montiglio said. “All left feeling great for helping
our town in need,” she added.
Now Ooh La La looks to continue the benevolence. On Black Friday,
the day after Thanksgiving, the four functioning shops will feature discounts
that will go toward hurricane relief efforts. Each boutique will take 25 percent off the entire store and 5 percent off all sales
donated to Long Island Red Cross, from 10 a.m. to 8 p.m. on Nov. 30. Shoppers
will also receive complimentary baked goods and wine, and customers dressed in
pink will get a complimentary gift.
If you are interested in donating items,
contact Ooh La La at 631-923-0851.
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