Long Beach Unveils New Tourism Logo

The City of Long Beach on Monday unveiled a new tourism campaign logo.

The logo features images of a seagull flying against a sunburst and over a boardwalk, and the words “Long Beach” are written in script, all done up in navy- and baby-blue tones with touches of whites and grays. It is part of the city’s various and ongoing efforts to attract visitors to the beach town that is still recovering from the extensive damage wrought by Hurricane Sandy in October.  

Reads the city’s Facebook page about the new logo:

“This is the City's new tourism campaign logo! Though it does not replace the City seal, you will begin seeing this pop up everywhere. We hope you like it!”

Readers’ replies to the new image on the page include the words “wow!” and “awesome.”