Q&A with West End Beautification Committee Co-Chairs

Mary Ellen Pollina and Judy Rudnic sat down with Patch to talk about their efforts and plans to keep their neighborhood clean.

The newly formed West End Beautification Committee and their volunteers have conducted two planting projects in their neighborhood, one in June and the other this week. Last Saturday, the group held Tidy Day, a clean-up event in preparation for Irish Heritage Day on Oct. 1. Patch recently interviewed committee co-chairs Mary Ellen Pollina and Judy Rudnic.

Patch: What inspired the West End Beautification Committee and when and did it get started?

Pollina: During this year’s Memorial Day parade I was horrified by the condition of West Beech Street. Here were all these families waving flags and cheering while standing amid discarded beer bottles, pizza boxes and weeds. I asked the City Council to address the issue of the increased litter during the summer months and told them if they would provide the flowers, mulch, top soil and fencing, I would create a committee to plant them under the trees on Beech Street.

Meanwhile, Judy was sweeping the gutters on her end of Beech Street because she couldn’t bear to stand in the litter while waiting for the bus. The Secretary of West End Neighbors Civic Association put me in touch with Judy and the city provided the flowers, mulch and topsoil for the first Beautification Day on June 18.

Last Saturday, Sept. 24, was the committee’s first Tidy Day. Elaborate on the purpose of this day and what was accomplished?

Rudnic: We had regretted not cleaning up and freshening the tree beds for the Waterfront Warriors Parade in July so we were determined to prepare Beech Street for the Irish Day parade. In Ireland there is a tradition called Tidy Town. Groups of citizens clean their neighborhood and compete for the title of most Tidy Town. Our Tidy Day was not a competition but we wanted to capture the same spirit of community. The event was a huge success! A father with his young son, members of the women’s Ancient Order of Hibernians, WENCA, Denise Ford, a local businessman and several neighbors, friends and relatives swept the streets and gutters, removed discarded trash and outdated posters and stickers from streetlights. This week over 100 mums were planted along the parade route thanks to a generous donation from the Ancient Order of Hibernians.

What are some of the most valuable lessons you’ve learned from your first two clean-ups?

Pollina: We’ve learned that the people who live in the West End love their community. We’ve also learned that we need a lot of planning and publicity to generate volunteers. We definitely need the support of the business community and local organizations so that we can continue our cleaning and greening efforts. Oh, and we’ve learned that petunias need too much water to survive on Beech Street.

The committee has developed a program in which businesses can receive an award for their exemplary cleanliness. Please give us more details about this initiative?

Pollina and Rudnic: Our primary focus at this stage in our committee’s efforts is the Beech Street commercial district. We want it to be clean, green and safe in order to support our current business owners and attract the additional businesses that our community needs: a bakery, gourmet deli, fruit market, bank, etc. We want strolling down Beech Street to be a pleasurable experience, and for that we need the involvement of the businesses.

So we developed the concept of a Good Neighbor Award and one of the members of WENCA, Jerry Romanoff, offered his help in developing the program. Each of the businesses received a packet that describes the benefits of participation and the criteria for the award: litter free sidewalks and curbs, proper garbage preparation, weed free sidewalks, clean windows, etc. Participation in the program is free and those who comply will receive a Good Neighbor award sticker that will be presented in November to display during the holiday shopping season.

What are some of the committee’s long-term goals?

Pollina and Rudnic: We want a street sweeper on Beech Street working all day from New York Avenue to Nevada Avenue from Memorial Day to Labor Day. We want Gum Busters to come and remove those black polka dots on the sidewalk. We want a local artist to create mosaic murals on the walls of two of the city parking lots. We want grates at the bases of the trees to allow more walking space on the narrow sidewalks. We want more bike racks so folks don’t tie their bikes to the trees.

We will have clean-up and planting days the weekends before Memorial Day, the Waterfront Warriors Parade and Irish Day. We’ve acquired the domain name www.westendbeautification.com and we’ll be working on some fundraising activities for next year.

Elizabeth Treston September 29, 2011 at 07:26 PM
Great job!
Brendan September 29, 2011 at 07:43 PM
And on Saturday, every drunk on Long Island can "beautify" the sidewalk with the contents of their stomach.
rich September 29, 2011 at 09:19 PM
cleanup is wonderful, if not for the wrong reason this week - no one will notice and the community will look like heck after saturday.
Jymnut September 29, 2011 at 10:06 PM
I love my 'City by the Sea" and I did notice the new flowers. Bravo beautification committee! Some People think Labor Day is the end of the tourist season for us in Long Beach, when really Irish Day is the close. It is up to us "locals" to keep our city clean all year round! If we all help it would be much easier to keep up. You can count me in!
paul.d.spellman September 29, 2011 at 11:48 PM
Hello, "We definitely need the support of the business community and local organizations so that we can continue our cleaning and greening efforts" If you keep pulling the weeds up and cleaning in front of their stores I am sure the businesses will support you. Here is a novel idea, why doesn't the "businesses community" and property owners keep their sidewalks clean? Will those businesses that do not keep their storefront areas up to this committee's standards be given a "Bad Neighbor" sticker?
John Peters September 30, 2011 at 12:38 AM
Let's all work to continue the tourist season right up to the New year. Then relax until mid April and start the fun all over again.
John Peters September 30, 2011 at 12:40 AM
The fundamental idea here is based on the "Broken Window Theory". It's a great plan keep up the good work. It's a win win for all of us.
toolittle September 30, 2011 at 01:30 PM
Keep up the good work !!
tate lynne September 30, 2011 at 01:55 PM
Looks nice but actually smells awful - as soon as the wind blows you really smell that not pleasant !!!
Thomas corning September 30, 2011 at 02:13 PM
Great idea and great work so far. Minnesotas and cafe Laguna would love to get more involved with your cause. We can use the restaurants as a meeting place, let's make some plans for the holidays.
toolittle September 30, 2011 at 02:15 PM
Any progress on getting earlier garbage pickup on weekends on Beech St ? Thanks for all your efforts !!
paul.d.spellman October 01, 2011 at 01:10 PM
Why on the weekends? What time do they pick up during the week?
toolittle October 03, 2011 at 12:59 PM
Paul, I would love it if they do garbage pickups along Beech St before 7am every day. However weekends (starting on Thursday) is when the bars/ restaurants have 20 garbage cans filled with stink in front of their storefronts. I like to enjoy a nice breakfast at Paninis but dont anymore because my view and smell is GARBAGE at 9-10 am on a Sunday !
Mary Ellen Pollina October 03, 2011 at 02:47 PM
Earlier garbage pick-up every day on Beech Street in addition to the street sweeper was part of the West End Beautification Committee's proposal to the City Council in early July. It is a crucial part of the enhancement of the business district. The street sweeper would also continually empty and clean trash receptacles throughout the day to avoid the build-up of discarded trash on top of receptacles . We will post the entire proposal on our web site.
Mary Ellen Pollina October 03, 2011 at 02:54 PM
Mr Peters and Mr. Corning: Thank you for your support. We would love to partner with Minnesota's and Caffe Laguna in our efforts, as well as expand the season through January. We have lots of ideas for events throughout the Fall and Winter that would encourage visitors but we want to make sure that the town is clean, attractive and safe first. We are delighted that you recognized the "Broken Window Theory" at work here. You guys "get it"!
toolittle October 03, 2011 at 03:21 PM
I applaud your efforts. Was there a response to the proposal ?
Mary Ellen Pollina October 03, 2011 at 04:38 PM
Thanks, Maryl, The response was two-fold. First, Mr. Sofield said that whatever was done to address sanitation issues would have to be on a city wide basis. Then, Mr. Theofan said that they were working on a pilot program that they would discuss with us when it was fully worked out. We will be addressing the council again tomorrow night because we want something in place at least for the 2012 summer season.
toolittle October 03, 2011 at 04:56 PM
Their answers don't seem very clear. I am confused why they are making things complicated when they could just send out the sanitation dept out earlier. It's really that simple. Pilot program ? What ? Theofan has no credibility as this point. I just know that any beach destination that I have ever visited had their garbage out of the way before anyone was up in the morning. As far as your goal being the 2012 summer season..why ? I would love it if this town's first concern would be the residents. Not the summer people or the drunkards on Irish Day. I did notice that the cleanup was early on Sunday !!!
Mary Ellen Pollina October 03, 2011 at 05:30 PM
Our impression was that whatever is done for the West End in terms of sanitation pick up schedule &street sweeping would affect the whole city in order to avoid overtime charges. So they want to try something and see how it would affect the balance of schedules. certainly we would like something to change tomorrow, but the summer is when the garbage and litter is at it's worst so if they could work everything out over the next few months, something meaningful would be in place by the summer. we keep the pressure on, so I hope that the earlier clean-up was a result of that pressure. Get on board, there is strength in numbers (voters!)
toolittle October 03, 2011 at 05:38 PM
There would be no need for overtime charges since they are picking up the same amount of garbage just earlier in the day and they would therefore get out of work earlier. I will be doing my civic duty by trying to remove non resident Theofan via voting for the other party come November. Have you ever seen a picture of Theofan where he looked confident ? I want someone who is proud to represent our great city and that is not him.
Mary Ellen Pollina October 03, 2011 at 05:39 PM
By the way, visit the web site at www.westendbeautification.com for the entire sanitation proposal to the City Council as well as a list of the West End Beautification committee goals. The street sweepers would be from 6am to 8pm (it says 8am incorrectly on the proposal)
toolittle October 03, 2011 at 06:08 PM
The PDF does not work. Just want to reiterate, though I do have lots of concerns, I think your efforts are very much appreciated by all !
toolittle October 03, 2011 at 06:10 PM
Not sure why this is a Summer Sanitation proposal. It should be all year round ! Residents first, then everyone else !


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